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Last updated 5/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.27 GB | Duration: 2h 40m

Unlocking Business Growth through Effective Partner Selling - Approved by Training Standards.
What you'll learn
In the B2B Sales Empowerment & Enablement course, students will learn effective B2B sales strategies and tactics.
The course enables students to utilize modern tools and technology to enhance their sales abilities.
Students will gain an understanding of customer relationship management and its role in maintaining clientele and generating sustained revenue.
The course will teach students how to deliver their business value proposition effectively, conveying the unique worth of their products or services.
This course provides comprehensive knowledge to those aspiring to work in B2B sales environments, preparing them to excel in challenging roles.
The overall goal of the course is to enhance students' B2B sales skills, setting them on a path for better customer engagement and revenue growth potential.
Requirements
Openness to constructive criticism and feedback.
Positive and proactive mindset ready for learning.
Willingness to participate and engage in discussions.
Respectfulness towards teachers and fellow students.
Strong commitment to meet course objectives.
Ability to embrace challenges and strive for improvement.
Description
The course 'B2B Sales Empowerment & Enablement' is meticulously designed to offer participants a comprehensive understanding of modern B2B sales strategies and tactics. It goes beyond the basics to deeply explore sales enablement practices, arming sales professionals with advanced tools and techniques that are pivotal in enhancing their performance in the competitive business landscape. Through this course, attendees will gain insights into various sales models, the nuances of customer relationship management, and the art of effectively communicating their business value proposition to potential clients.This educational program is perfectly suited for sales professionals seeking to elevate their career in B2B sales environments, as well as for newcomers aspiring to break into the field. By participating in this course, individuals will not only refine their sales skills but also acquire critical knowledge that is essential for fostering improved customer engagement and achieving significant revenue growth. Additionally, the curriculum includes case studies and real-world examples, enabling learners to apply their knowledge in practical settings. It also covers the latest trends in sales technology, digital selling techniques, and how to leverage data analytics for sales optimization. This holistic approach ensures that participants are well-prepared to meet and exceed the demands of today's dynamic B2B sales environments, making them invaluable assets to their organizations.
Overview
Section 1: Introduction to B2B Sales Empowerment & Enablement
Lecture 1 Understanding the Basics of B2B Sales Empowerment
Lecture 2 Key Components of B2B Sales Enablement
Lecture 3 Implementing Strategies for B2B, or business to business, Sales Success
Lecture 4 Overcoming Challenges in B2B Sales Empowerment
Lecture 5 Measuring the Impact of B2B Sales Enablement Initiatives
Section 2: Foundation of Business Alignment in B2B Sales
Lecture 6 Understanding the Value of Business Alignment in B2B, Business to Business, Sale
Lecture 7 Establishing Clear Goals & Objectives for Business Alignment
Lecture 8 Creating a Collaborative Sales and Marketing Strategy
Lecture 9 Leveraging Technology for Business Alignment Success
Lecture 10 Measuring and Evaluating Business Alignment Effectiveness in B2B Sales
Section 3: The Psychology behind Effective B2B Incentives
Lecture 11 Understanding the Motivations of B2B Customers
Lecture 12 The Power of Incentives in Influencing B2B Behavior
Lecture 13 Designing Effective B2B Incentive Programs
Lecture 14 The Role of Psychology in B2B Decision Making
Lecture 15 Case Studies in Successful B2B Incentive Strategies
Section 4: Understanding Dynamic Price Structures in B2B Sales
Lecture 16 Introduction to Dynamic Price Structures in B2B Sales
Lecture 17 Factors Influencing Price Changes in B2B Sales
Lecture 18 Strategies for Adjusting Prices in B2B Sales
Lecture 19 Pricing Models and Techniques for B2B Sales
Lecture 20 Case Studies in Dynamic Price Structures in B2B Sales
Section 5: Encouraging Empowerment through Sales Enablement
Lecture 21 Empowering your Sales Team: Strategies for Success
Lecture 22 Building Confidence and Motivation in Sales Enablement
Lecture 23 Harnessing the Power of Sales Enablement for Empowerment
Lecture 24 Cultivating a Culture of Empowerment through Sales Enablement
Lecture 25 Empowering Sales Through Training and Enablement Initiatives
Section 6: Unlocking Potential through Field Specialization
Lecture 26 Identifying Your Field of Specialization
Lecture 27 Developing Expertise in Your Chosen Field
Lecture 28 Leveraging Your Specialized Skills for Success
Lecture 29 Networking within Your Niche Industry
Lecture 30 Overcoming Challenges in Field Specialization
Section 7: Marketing Strategies for B2B Sales Success
Lecture 31 Understanding the B2B, or Business To Business, Sales Cycle
Lecture 32 Creating a Targeted Marketing Plan for B2B Success
Lecture 33 Leveraging Social Media and Online Platforms for B2B Sales
Lecture 34 Building Strong Relationships with B2B Clients
Lecture 35 Utilizing Analytics and Data to Optimize B2B Marketing Strategies
Section 8: Achieving Synergy between Sales and Marketing
Lecture 36 Aligning Sales and Marketing Strategies for Success
Lecture 37 Understanding the Role of Sales and Marketing in Driving Revenue
Lecture 38 Implementing Cross-Functional Collaboration between Sales and Marketing
Lecture 39 Leveraging Technology to Enhance Sales and Marketing Integration
Section 9: Nurturing the Entrepreneurial Spirit for Sales Growth
Lecture 40 Cultivating Confidence: Building Self-Belief in Sales
Lecture 41 Embracing Risk-Taking: Taking Chances to Boost Sales Success
Lecture 42 Developing a Growth Mindset: Fostering a Positive Attitude for Sales Growth
Lecture 43 Finding Your Passion: Connecting Personal Interests to Sales Success
Lecture 44 Embracing Innovation: Encouraging Creativity for Increased Sales Opportunities
Section 10: Closing Keys to Sustainable B2B Sales Empowerment & Enablement
Lecture 45 Mastering Relationship Building for Long-Term Success
Lecture 46 Leveraging Technology for Sustainable Sales Growth
Lecture 47 Cultivating a Culture of Continuous Learning and Development
Lecture 48 Implementing Effective Sales Enablement Strategies
Lecture 49 Key Metrics for Monitoring and Improving B2B Sales Performance
This course is for sales professionals who wish to elevate their performance in B2B sales environments.,Aspiring individuals looking for a strong foundation for a career in B2B sales would benefit from this course.,Those who are interested in mastering the use of modern sales tools and technology to advance their sales efforts are the ideal candidates for this course.,This program is designed for individuals wishing to improve their understanding and application of customer relationship management in the B2B sales context.,People looking to effectively communicate their business value proposition within B2B sales would find this course particularly useful.,Professionals seeking to further their knowledge and skills in diverse sales models and their applications will gain significant value from this course.
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